From Journalism to PR: My Digital Transformation
As I sit here, reflecting on my 12-year journey in journalism, I am filled with nostalgia, gratitude, and excitement. My career has been a rollercoaster ride, with twists and turns shaping me into the person I am today. In this blog post, I want to share my story of transformation and growth, as I embark on a new chapter in my life – a journey from journalism to PR, with a passion for digital marketing. My journey began in the newsrooms of Mathrubhumi News Channel, where I spent 5 incredible years covering business beats. Those days were endless cups of coffee, tight deadlines, and the thrill of chasing stories. Producing shows like Krishi Boomi and She News was a highlight of my career, and I am proud of the work I did during that time. However, personal reasons led me to pivot to teaching, and I took a break from the news industry. But, as they say, “Once a journalist, always a journalist.” In 2020, I joined All India Radio as a news editor and reader, and this opportunity broadened my horizons and reignited my passion for storytelling. I realized that my true calling was in communication, and I began to explore other avenues where I could utilize my skills.That’s when I decided to take the plunge and transition into Public Relations (PR). I was drawn to the world of PR because of its ability to shape narratives, build brands, and tell stories that resonate with audiences. But, I knew that I needed to upskill and re skill to succeed in this new arena. That’s when I chose CDA, Kerala’s most trusted digital marketing academy, to learn the ropes of digital marketing. As I delve deeper into the world of PR and digital marketing, I am excited to explore the intersection of these twofields. I believe that PR and digital marketing are two sides of the same coin, and that together, they can create a powerful narrative that resonates with audiences. My goal is to become a successful PR professional and digital marketing strategist in Kollam, helping businesses and individuals tell their stories effectively online. I know that this journey won’t be easy, and that I will have to break out of my comfort zone to succeed. But, I am eager to take on thischallenge, and I am excited to see where this new path takes me. Join me on this journey as I navigate the world of PR and digital marketing, and let’s explore the possibilities together.